Being Ruthless About Your Intake
Jill Young's
"Real World" Business Strategy
Being Ruthless About Your Intake
Life as a small business owner isn't always a trip in the sunshine.
But it's made so much harder by the tendency of our world to suffocate you with mental junk and global negativity.
I believe that the number #1 danger for small business owners today is allowing today's world to starve your brain with "junk food" and deaden your spirit with the overwhelming feeling that you are small, insignificant ... helpless.
I've personally learned to avoid the 24-7 news channels. I figure that I'll see what I need to when seeking out resources for our clients about current events. But recently, I did, in fact, experience some CNN.
What I saw was a fountain of scandal, disaster, fear and faux outrage.
Now, CNN is about as bland as you can get--it's "normal" to "normal" people. But those of us who are going somewhere in life must have better things to do than listen to talking heads drone on and on about dozens of tragedies that we can't (and won't) be able to do anything about.
Right now, the world is SWIMMING in negativity. You need to be serious and proactive about avoiding it. Because -- if you don't -- it'll kill your business, kill your sales, kill your dreams and everything you really care about.
The mass news media is NOT your friend.
They feed on fear, and they sell paranoia, and division. It's what they do.
And not only must you protect YOURSELF from this drip, drip, drip of depression, you need to fight it on behalf of your customers.
Tell them what's GOOD. Greet them with a smile and with encouragement. Tell them what they're doing RIGHT. Give them a voice to the hope within their souls--which is too often buried in a junkpile of media-fueled negativity.
You (and they) need to celebrate little tiny victories EVERY DAY.
This is an essential skill for a business owner: when you have a major victory in your life, you need to find encouraging people who will celebrate it with you. Because GOOD NEWS is news indeed.
